I think this article was very, very interesting!! It really gave me A LOT of tips on how to be persuasive and I thought it was well-organized by going through each aspect of the SPICE method... One. By. One. I especially thought the Incongruity section and Confidence section were interesting! I thought it was amazing how a waiter could act like he was giving the customers special treatment with a simple 2nd mint and receive 23% MORE tip money by them! I also thought it was interesting that in the Confidence section, those tasting the exact same wine in the 10$ and 90$ bottles were partial to the more expensive one and that thinking they were taking part in a more luxurious, pleasurable activity by drinking the 90$ bottle, a totally different part of their brain lit up with activity! These simple methods seem easy to implement and EXTREMELY effective! I am definitely going to try some of these when arguing or influencing next time.
I thought this article was very useful and I liked the layout the author used to construct his argument. The anecdotes kept the material interesting and the acronym was beneficial in remembering what the author's main argument was. I liked how each paragraph was title from one word of the acronym "SPICE" and then explained thoroughly. Also, the evidence used in the article I found to be crucial in establishing the argument and very successful in gaining trust with the audience. I really liked all the research he chose.
Useful – the layout helped the author construct his argument Interesting – the anecdotes were entertaining Memorable – the acronym was useful Thorough- the evidence helped establish the argument
A lot of persuasion examples, such as the one you mentioned, were very eye opening. As i read this article it kind of made me think back to my own past experiences and wondered how many times I got played off as a sucker by someone else using similar persuasion tactics. It definitely increased my awareness, and hopefully I can now spot some of these tactics and somewhat understand the motives behind someone's actions. I also liked how the author organized the article into sections according to the SPICE acronym. It makes the article really easy to follow and read.
A lot of persuasion examples, such as the one you mentioned, were very eye opening. As I read this article it kind of made me think back to my own past experiences and wondered how many times I got PLAYED OFF AS A F****’N IDIOT by someone else using similar persuasion tactics. It definitely increased my awareness, and hopefully I can now spot some of these tactics and somewhat understand the motives behind someone's actions. I also liked how the author organized the article into sections according to the SPICE acronym. It makes the article really easy to follow and read.
The persuasion article really was fast and simple. What I found most interesting was the simplicity section because he mentioned a study done about font and size on a recipe, and when I looked over his article, his font and size were welcoming to any audience. It did not scare the audience away and his word choice was clear and precise so it did not require having to search words or look up a theory/concept like previous articles we have read. Also, the way he framed the article was effective in my opinion, his introduction stated his argument and to prove its effectiveness, he gave the anecdote, which was the structure of the rest of his article; introduction of the new element and an example of the element with either an anecdote or study. "It is fast. It is simple. And it works. Immediately. Instantaneously. NOW."
The persuasion article really was fast and simple. What I found most interesting was the simplicity section because he mentioned a study done about font and size on a recipe, and when I looked over his article, his font and size were welcoming to any audience. Even though he was trying to persuade and be so “serious”, I think he won the audience over with his “humor”and anecdotes. It did not scare the audience away and his word choice was clear and precise so it did not require having to search words or look up a theory/concept like previous articles we have read. Also, the way he framed the article was effective in my opinion, his introduction stated his argument and to prove its effectiveness, he gave the anecdote, which was the structure of the rest of his article; introduction of the new element and an example of the element with either an anecdote or study. "It is fast. It is simple. And it works. Immediately. Instantaneously. NOW."
As some have mentioned, the read was very easy, smooth and enjoyable. When Kevin Dutton mentioned the different typefaces with simplicity, I immediately knew what he was talking about. Being in Advertising you learn about every detail of an advertisement, from the layout to the typeface. As I have learned, different fonts have different feelings/ meanings. Some were created to be easy to read, to be used for websites, and others were made to be used on wedding invitations or to catch attention. The font, Helvetica, changed the game when it was created. It had a simple style to it and was widely used. Now if you knew this about typefaces or not, Dutton shows that the simplicity of a typeface becomes more compelling to a person than a fancy typeface (at least when it comes to recipes). Depending on the message, the typeface chosen has to fit with the theme. It is one simple detail that can make everything happen, just as using one simple tricolon in your argument can become more persuasive. I think I will have to use this strategy in my writing.
As some have mentioned, the read was very easy, smooth and enjoyable. When Kevin Dutton mentioned the different typefaces with simplicity, I immediately knew what he was talking about. Being in Advertising you learn about every detail of an advertisement, from the layout to the typeface. As I have learned, different fonts have different FEELINGS/ meanings. Some were created to be easy to read, to be used for websites, and others were made to be used on wedding invitations or to catch attention. The font, Helvetica, changed the game when it was created. It had a simple style to it and was widely used. Now if you knew this about typefaces or not, Dutton shows that the simplicity of a typeface becomes more compelling to a person than a fancy typeface (at least when it comes to recipes). Depending on the message, the typeface chosen has to fit with the theme. It is one simple detail that can make everything happen, just as using one simple tricolon in your argument can become more persuasive. I think I will have to use this strategy in my writing. Tricolon is useful in writing. Using the tricolon effect will help people understand your writing. Tricolon is F****ING AWEOSME! Get it?
I agree with Abbey as well, I found Kevin Dutton's article "The Power to Persuade" very interesting and insightful. It was very interesting to learn about the different persuasion tips from the SPICE method, whichI found to be very descriptive with examples for each of the 5 categories. What I found to be the most interesting is the confidence example about the 2 same but differently prices wines were described very differently but also had different responses from the brain during an MRI. This is very interesting to me because I have seen this happen before just because an item had a fancy container or cost more people automatically thought it was better. Like Young said, I really like how he summarized and simplified each key point at the end because it helped reiterate what he was trying to express to the reader.
I agree with Abbey as well, I found Kevin Dutton's article "The Power to Persuade" very interesting and insightful. It was very interesting to learn about the different persuasion tips from the SPICE method, which I found to be very descriptive with examples for each of the 5 categories. You know it helps. What I found to be the most interesting is the confidence example about the 2 same but differently price wines were described very differently but also had different responses from the brain during an MRI. This is very interesting to me because I have seen this happen before just because an item had a fancy container or cost more people automatically thought it was better. We all do it. Like Young said, I really like how he summarized and simplified each key point at the end because it helped reiterate what he was trying to express to the reader.
Dutton's article, "The Power to Persuade" was written in simple language, which made it easy to understand, but was also very enjoyable. I understand concepts much better if I am given an example, so I thought Dutton's use of the story about three characters on the airplane as an introduction of the theory "SPICE" to persuade was an extremely helpful introduction to the method and was also enjoyable. Dutton also had many examples throughout his definition of the SPICE method that really helped me to grasp the concept: whether it be the font type and size correlation to gage the recipe when defining simplicity, the car wash vouchers when giving examples of perceived self-interest, the unexpected humor of the "free delivery within 10 feet" defining incongruity, the price tag on the same bottle of wine exemplifying confidence, or Winston Churchill's double stroke of empathy. All the examples Dutton provided made his article easier to understand as well as overall more enjoyable.
I also liked the use of Dutton's choppy sentences and paragraphs. At the beginning of the article he uses one-word sentences such as "Immediately. Instantaneously. NOW" (Dutton 1). His use of choppy sentences and different length paragraphs also made the article easy to read and gave it some character. Dutton's character definitely came through his writing.
Dutton's article, "The Power to Persuade" was written in simple language—making it easier to understand. I grasp concepts much better if I am given an example, so I thought Dutton's use of the story about three characters on the airplane as an introduction of the theory "SPICE" was an extremely helpful. Dutton also had many examples throughout his article to support the SPICE method in action: whether it be the font type and size correlation to gage the recipe when defining simplicity, the car wash vouchers when giving examples of perceived self-interest, the unexpected humor of the "free delivery within 10 feet" defining incongruity, the price tag on the same bottle of wine exemplifying confidence, or Winston Churchill's double stroke of empathy. All the examples Dutton provided made his article easier to understand as well as overall more enjoyable. The Spice method is simple. It makes sense. And it works.
I also liked the use of Dutton's choppy sentences and paragraphs. At the beginning of the article he uses one-word sentences such as "Immediately. Instantaneously. NOW" (Dutton 1). His use of choppy sentences and short paragraphs also made the article easy to read and gave it some character. Dutton's voice definitely came through his writing.
I particularly liked how Kevin used examples after introducing each concept on how to be persuasive. They were entertaining and convincing. My favorite point in this article were the examples used to describe how incongruity works in persuasion. It contains humor and it also reframes one's opinion. I had a very similar experience. Not long ago on my way to my apartment from grocery shopping, I saw a homeless person on the street with a sign that said "Need fuel for private jet". This itself persuaded me to give him a few bucks.
I particularly liked how Kevin used examples after introducing each concept on how to be persuasive. They were entertaining and convincing.
How so?Dutton used humorous examples to describe how incongruity works in persuasion.
“Congruity - humor and reframes one's opinion.”
I had a very similar experience. Not long ago on my way to my apartment from grocery shopping, I saw a guy on the street holding a sign that said, "Need fuel for private jet".
I agree with everyone's comment about Kevin and how his article was very interesting and found it amusing to read because, we all had a little connection with the examples he gave of SPICE. I believe the reason why Kevin's article was so fun to read was because he applied these subjects in his article: "persuasion","psychology" was applied, "influence"(psychology), "simplicity", "incongruity", "SELF-interest", "confidence" and "empathy" making his article persuasive to read. I like when he applied the "FAST FACTS" having the creativity to develop these facts really stood out to me. Kevin did a grate job of gaining his readers to really engage into the meaning of SPICE and fully understand it in our own point-of-view.
I agree with everyone's comment about Kevin and how his article was very interesting and found it amusing to read because, we all had a little connection with the examples he gave of SPICE. I believe the reason why Kevin's article was so fun to read was because he applied these subjects in his article: "PERSUASION","PSYCHOLOGY" was applied, "INFLUENCE"(psychology), "SIMPLICITY", "INCONGRUITY", "SELF-INTEREST", "CONFIDENCE" and "EMPATHY" making his article persuasive to read. I like when he applied the "FAST FACTS" having the creativity to develop these facts really stood out to me. Kevin did a great job of gaining his readers to really engage into the meaning of SPICE and fully understand it in our own point-of-view.
Dutton's article was very easy to read and follow. i like how he followed some of the factors of SPICE throughout his article, providing both a working example and using it to persuade us (the readers) as well. The mentioned of different studies under each definition for each word of SPICE really enhanced his definitions/argument and made me believe him more I guess. As I read, they just made sense.
Simplicity and Empathy are the two elements in SPICE that really work to persuade me and they are the two that I find myself using most of the time to persuade others.
I think that the author exaggerates the power of incongruity in the example of the man cussing out the complaining flyer. I have never been a fan of using humor to put down an opponent and make them look bad. When humor is used in this way I find it to be more rude than something which is supposed to distract me and get me to think another way. I would not be convinced that I should ignore the complaining customer's opinion and think that he is being an "A * *HOLE" to the flight attendant. I do not have the sense of humor that would make this particular use of humor persuasive to me. I could not imagine that the flight attendant really brushed off the opinion of the complaining flyer after hearing another flyer cussed the complaining flyer out.
Dutton described the powers of persuasion or "supersuasion" throughout his article very nicely. I like his style of writing; how he brought up twitter and facebook and worked his examples and explanations with those two big sources. As a reader I felt like he grabbed my attention with his writing style along with his relatable and humorous examples. I also found his "SPICE" acronym to be quite effective and entertaining and he organized the explanations of each part of that acronym thoroughly as well. Not only does Dutton appeal to his audience with his writing style but he supports his opinions and examples with credible sources; for example, he mentions psychologist Rober Cialdini of Arizona State University "has spent his entire career observing influence techniques not just in the lab but in the real world" to further support his own 'supersuasion' theory.
As most people have already mentioned, I found this reading to be rather easy to read as well. However, I think Nesa brings up a great point in that the reading becomes somewhat scattered with its thoughts, especially towards the end. Dutton keeps his thoughts very structured and organized while explaining the components of the SPICE model as he explains each letter one by one. After this methodical explanation, Dutton seems to jump around erratically without any rhyme or reason. He refers back to the importance of humor with a weak story and an underdeveloped thought. Then Dutton presents three random “Fast Facts” and later finishes the story with new core principles that had yet to be discussed in any manner. Dutton writes in a simplistic manner that is easy to follow, however, he seems to lose all focus after explaining his SPICE model as he randomly hits different points. I also think that Dutton could have done a better job with the examples that he provided throughout the piece. The anecdote he provides about the man on his plane left me somewhat confused at first. After rereading, I understood his intended point, however, I would have chosen a more effective and clearer story to introduce my piece.
Like the rest of the class, I agree how his article was very easy to read. It was short, fun and enjoyable. It makes a bigger impression on me because we are in a rhetorics class and this article can apply to all of us. Here Dutton is laying out for us the secrets of persuasion and all we need to do is practice, practice, practice in order to get better at this art. As students, we can try to learn this and better our skills. However, like he also mentioned, everyone has a spectrum of talent that we are just better at some things than others and worse at some things than others. I believe we can increase our power of persuasion to some point only if we do not have the innate talent. We can’t forever be analyzing every sentence that comes out of our mouth or think before we speak to some in an argument. To me, there’s just a limit to how far one can go if not born with the talent.
An element of Kevin Dutton's style which I found unique was his use of censored expletives, and caps lock to express a point of view of a character in his story. We don't often read articles with curse words or entire sentences of capitalized text. They are abrasive and most times don't fit with the main idea and style of texts we study because the audience does not expect this type of expression. This style of writing fits in with the point Dutton is trying to make, regarding the use of surprise to persuade an audience swiftly. IF YOU DONT F----N' AGREE THEN YOU CAN EAT MY C--K. Anyone disagree? I didn't think so.
Dutton's article was very easy to read. The examples that he brings are very convincing and interesting. The example of the recipes (with different fonts) offered to students stood out to me because I can definitely relate to it. I tend to do worse on ridiculously hard exams with unusual fonts/format (DUH). I also really liked his emphasis on the power of humor to make an argument persuasive and I like how he offers scientific explanation about the brain to explain why humor is so effective. He even uses humor in this specific article to make it persuasive. Also, the summaries of the important points throughout the reading help connect the dots better. I feel like he is using commoratio to express the significance of specific points of his argument.
I find his writing stlye "interesting" as he uses lots of quotation marks and shows lots of conversations in his article. It makes his writing easier to read and follow and thus it is more casual. And also as he uses lots of quotation marks he makes it effective to put emphasis on certain words and phrases as they constitute an important part in his sentence. I also found it intriguing that he made his point clear by making up an abbrieviation SPICE which gives readers a strong impression.
I agree with Abbey. It was very interesting to see how the exact same wine produced such different chemical activity in the brain… just because of a label on the bottle. The article was well organized – and of course – there was a lot of repetition. Along with that, the author simplified each key point into a small summary at the end of the article. After having read this article, I’m more aware of the effects labels and brands have on people.
I agree with Imelda that this was a very fast and easy read. The quote she stated at the end of her blog stuck with me while I continued to read the article. I believe it sums up his argument. Persuasion needs to be quick, appealing and needs to stick with whomever you are trying to persuade. It was interesting to read about the differences on how people perceived the taste of the wine just based on the price and look of the bottle. Sadly, I believe I fell for this trick as well. This summer while in Germany, my family and I went on a wine tour through a Vineyard. Conveniently located next to the wine you tasted was both the description and price. Thinking about it now, the bottles that were more expensive and had a lofty description were somehow SO much better than the cheaper ones. Not once did it cross to mind to think – How is this possible when all the wine we were drinking was coming from the same place? Of course, when choosing what wine to buy, I'm sure everyone can guess which one we bought. I wish I could go back and scream into my ear, “ASHLEY DO NOT BE A SUCKER TO THE LABEL!” Sadly, my family and I were suckered into buying the perceived, "better" more expensive wine.
Dutton's article was interesting and well structured, but at times a bit scattered. It was difficult to see how some of the examples were completely relevant to his argument. When he started off talking about what incredible talents and masters these "supersuaders" are he was building up to an example of such a person, but his example kind of fell flat for me. The man in the airplane who cussed out the other passenger who was complaining about the food wasn't exactly the kind of awesome example I was expecting. Effective? I think NOT. The author then went on to say that this "connoisseur of curses" saved everyone from an awkward situation by "uniting biology, psychology and neuroscience" (presumptuous much?) I thought this was a bit overdone and almost giving too much credit to the man in the example. I am sure that some level of psychology was involved because the man was just annoyed at hearing the other passenger complain about the food, but he wasn't consciously thinking about how his outburst would involve evolutionary biology and neuroscience. But as I continued reading on I understood better about how it was relevant, and how it was the simplicity and incongruent, unexpected humor that made it work. I don't see how the man in the example really used this tactic to persuade anyone about anything, and for me it wasn't a very effective example to start off with. But moving on from there, the other examples and studies he mentioned were all very interesting, so I think if he had explained SPICE a bit before the example of the man on the plane the article would have had a more effective beginning.
As most people have already mentioned, I found this reading to be rather easy to read as well. Dutton keeps his thoughts very structured and organized while explaining the components of the SPICE model as he explains each letter one by one. He uses a structure that is organized, methodical, and logical. I also think that Dutton could have done a better job with the examples that he provided throughout the piece. His example for the importance of confidence was an intriguing one, however, I didn’t see a strong correlation between his example and the importance of confidence in “supersausion.” Despite the strength of the example itself, I found the relationship to what he was trying to prove to be weak, unclear, and somewhat forced.
In the article, The Power to PERSUADE, Dutton describes what it is to be a master of “supersuasion.” He uses the acronym SPICE- Simplicity, Percieved self-interest, Incongruity, Confidence, and Empathy to represent the factors that build toward supersuasion. Dutton, in fact, uses elements of SPICE in his own writing to persuade you about this technique. He uses humorous examples, colloquial writing, and confidence in his writing. Question: Does this approach persuade you?
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ReplyDeleteI think this article was very, very interesting!! It really gave me A LOT of tips on how to be persuasive and I thought it was well-organized by going through each aspect of the SPICE method... One. By. One. I especially thought the Incongruity section and Confidence section were interesting! I thought it was amazing how a waiter could act like he was giving the customers special treatment with a simple 2nd mint and receive 23% MORE tip money by them! I also thought it was interesting that in the Confidence section, those tasting the exact same wine in the 10$ and 90$ bottles were partial to the more expensive one and that thinking they were taking part in a more luxurious, pleasurable activity by drinking the 90$ bottle, a totally different part of their brain lit up with activity! These simple methods seem easy to implement and EXTREMELY effective! I am definitely going to try some of these when arguing or influencing next time.
DeleteReading this article was interesting, insightful, and relatable. (tricolon!)
DeleteI thought this article was very useful and I liked the layout the author used to construct his argument. The anecdotes kept the material interesting and the acronym was beneficial in remembering what the author's main argument was. I liked how each paragraph was title from one word of the acronym "SPICE" and then explained thoroughly. Also, the evidence used in the article I found to be crucial in establishing the argument and very successful in gaining trust with the audience. I really liked all the research he chose.
ReplyDeleteUseful – the layout helped the author construct his argument
DeleteInteresting – the anecdotes were entertaining
Memorable – the acronym was useful
Thorough- the evidence helped establish the argument
This comment has been removed by the author.
ReplyDeleteA lot of persuasion examples, such as the one you mentioned, were very eye opening. As i read this article it kind of made me think back to my own past experiences and wondered how many times I got played off as a sucker by someone else using similar persuasion tactics. It definitely increased my awareness, and hopefully I can now spot some of these tactics and somewhat understand the motives behind someone's actions. I also liked how the author organized the article into sections according to the SPICE acronym. It makes the article really easy to follow and read.
DeleteA lot of persuasion examples, such as the one you mentioned, were very eye opening. As I read this article it kind of made me think back to my own past experiences and wondered how many times I got PLAYED OFF AS A F****’N IDIOT by someone else using similar persuasion tactics. It definitely increased my awareness, and hopefully I can now spot some of these tactics and somewhat understand the motives behind someone's actions. I also liked how the author organized the article into sections according to the SPICE acronym. It makes the article really easy to follow and read.
DeleteThe persuasion article really was fast and simple. What I found most interesting was the simplicity section because he mentioned a study done about font and size on a recipe, and when I looked over his article, his font and size were welcoming to any audience. It did not scare the audience away and his word choice was clear and precise so it did not require having to search words or look up a theory/concept like previous articles we have read. Also, the way he framed the article was effective in my opinion, his introduction stated his argument and to prove its effectiveness, he gave the anecdote, which was the structure of the rest of his article; introduction of the new element and an example of the element with either an anecdote or study. "It is fast. It is simple. And it works. Immediately. Instantaneously. NOW."
ReplyDeleteThis comment has been removed by the author.
DeleteThe persuasion article really was fast and simple. What I found most interesting was the simplicity section because he mentioned a study done about font and size on a recipe, and when I looked over his article, his font and size were welcoming to any audience. Even though he was trying to persuade and be so “serious”, I think he won the audience over with his “humor”and anecdotes. It did not scare the audience away and his word choice was clear and precise so it did not require having to search words or look up a theory/concept like previous articles we have read. Also, the way he framed the article was effective in my opinion, his introduction stated his argument and to prove its effectiveness, he gave the anecdote, which was the structure of the rest of his article; introduction of the new element and an example of the element with either an anecdote or study. "It is fast. It is simple. And it works. Immediately. Instantaneously. NOW."
DeleteAs some have mentioned, the read was very easy, smooth and enjoyable. When Kevin Dutton mentioned the different typefaces with simplicity, I immediately knew what he was talking about. Being in Advertising you learn about every detail of an advertisement, from the layout to the typeface. As I have learned, different fonts have different feelings/ meanings. Some were created to be easy to read, to be used for websites, and others were made to be used on wedding invitations or to catch attention. The font, Helvetica, changed the game when it was created. It had a simple style to it and was widely used. Now if you knew this about typefaces or not, Dutton shows that the simplicity of a typeface becomes more compelling to a person than a fancy typeface (at least when it comes to recipes). Depending on the message, the typeface chosen has to fit with the theme. It is one simple detail that can make everything happen, just as using one simple tricolon in your argument can become more persuasive. I think I will have to use this strategy in my writing.
ReplyDeleteAs some have mentioned, the read was very easy, smooth and enjoyable. When Kevin Dutton mentioned the different typefaces with simplicity, I immediately knew what he was talking about. Being in Advertising you learn about every detail of an advertisement, from the layout to the typeface. As I have learned, different fonts have different FEELINGS/ meanings. Some were created to be easy to read, to be used for websites, and others were made to be used on wedding invitations or to catch attention. The font, Helvetica, changed the game when it was created. It had a simple style to it and was widely used. Now if you knew this about typefaces or not, Dutton shows that the simplicity of a typeface becomes more compelling to a person than a fancy typeface (at least when it comes to recipes). Depending on the message, the typeface chosen has to fit with the theme. It is one simple detail that can make everything happen, just as using one simple tricolon in your argument can become more persuasive. I think I will have to use this strategy in my writing. Tricolon is useful in writing. Using the tricolon effect will help people understand your writing. Tricolon is F****ING AWEOSME! Get it?
DeleteThis comment has been removed by the author.
ReplyDeleteI agree with Abbey as well, I found Kevin Dutton's article "The Power to Persuade" very interesting and insightful. It was very interesting to learn about the different persuasion tips from the SPICE method, whichI found to be very descriptive with examples for each of the 5 categories. What I found to be the most interesting is the confidence example about the 2 same but differently prices wines were described very differently but also had different responses from the brain during an MRI. This is very interesting to me because I have seen this happen before just because an item had a fancy container or cost more people automatically thought it was better. Like Young said, I really like how he summarized and simplified each key point at the end because it helped reiterate what he was trying to express to the reader.
ReplyDeleteI agree with Abbey as well, I found Kevin Dutton's article "The Power to Persuade" very interesting and insightful. It was very interesting to learn about the different persuasion tips from the SPICE method, which I found to be very descriptive with examples for each of the 5 categories. You know it helps. What I found to be the most interesting is the confidence example about the 2 same but differently price wines were described very differently but also had different responses from the brain during an MRI. This is very interesting to me because I have seen this happen before just because an item had a fancy container or cost more people automatically thought it was better. We all do it. Like Young said, I really like how he summarized and simplified each key point at the end because it helped reiterate what he was trying to express to the reader.
DeleteDutton's article, "The Power to Persuade" was written in simple language, which made it easy to understand, but was also very enjoyable. I understand concepts much better if I am given an example, so I thought Dutton's use of the story about three characters on the airplane as an introduction of the theory "SPICE" to persuade was an extremely helpful introduction to the method and was also enjoyable. Dutton also had many examples throughout his definition of the SPICE method that really helped me to grasp the concept: whether it be the font type and size correlation to gage the recipe when defining simplicity, the car wash vouchers when giving examples of perceived self-interest, the unexpected humor of the "free delivery within 10 feet" defining incongruity, the price tag on the same bottle of wine exemplifying confidence, or Winston Churchill's double stroke of empathy. All the examples Dutton provided made his article easier to understand as well as overall more enjoyable.
ReplyDeleteI also liked the use of Dutton's choppy sentences and paragraphs. At the beginning of the article he uses one-word sentences such as "Immediately. Instantaneously. NOW" (Dutton 1). His use of choppy sentences and different length paragraphs also made the article easy to read and gave it some character. Dutton's character definitely came through his writing.
Dutton's article, "The Power to Persuade" was written in simple language—making it easier to understand. I grasp concepts much better if I am given an example, so I thought Dutton's use of the story about three characters on the airplane as an introduction of the theory "SPICE" was an extremely helpful. Dutton also had many examples throughout his article to support the SPICE method in action: whether it be the font type and size correlation to gage the recipe when defining simplicity, the car wash vouchers when giving examples of perceived self-interest, the unexpected humor of the "free delivery within 10 feet" defining incongruity, the price tag on the same bottle of wine exemplifying confidence, or Winston Churchill's double stroke of empathy. All the examples Dutton provided made his article easier to understand as well as overall more enjoyable. The Spice method is simple. It makes sense. And it works.
DeleteI also liked the use of Dutton's choppy sentences and paragraphs. At the beginning of the article he uses one-word sentences such as "Immediately. Instantaneously. NOW" (Dutton 1). His use of choppy sentences and short paragraphs also made the article easy to read and gave it some character. Dutton's voice definitely came through his writing.
I particularly liked how Kevin used examples after introducing each concept on how to be persuasive. They were entertaining and convincing. My favorite point in this article were the examples used to describe how incongruity works in persuasion. It contains humor and it also reframes one's opinion. I had a very similar experience. Not long ago on my way to my apartment from grocery shopping, I saw a homeless person on the street with a sign that said "Need fuel for private jet". This itself persuaded me to give him a few bucks.
ReplyDeleteI particularly liked how Kevin used examples after introducing each concept on how to be persuasive. They were entertaining and convincing.
DeleteHow so?Dutton used humorous examples to describe how incongruity works in persuasion.
“Congruity - humor and reframes one's opinion.”
I had a very similar experience. Not long ago on my way to my apartment from grocery shopping, I saw a guy on the street holding a sign that said, "Need fuel for private jet".
This itself persuaded me to give him a few bucks.
Imagine that.
I agree with everyone's comment about Kevin and how his article was very interesting and found it amusing to read because, we all had a little connection with the examples he gave of SPICE. I believe the reason why Kevin's article was so fun to read was because he applied these subjects in his article: "persuasion","psychology" was applied, "influence"(psychology), "simplicity", "incongruity", "SELF-interest", "confidence" and "empathy" making his article persuasive to read. I like when he applied the "FAST FACTS" having the creativity to develop these facts really stood out to me. Kevin did a grate job of gaining his readers to really engage into the meaning of SPICE and fully understand it in our own point-of-view.
ReplyDeleteI agree with everyone's comment about Kevin and how his article was very interesting and found it amusing to read because, we all had a little connection with the examples he gave of SPICE. I believe the reason why Kevin's article was so fun to read was because he applied these subjects in his article: "PERSUASION","PSYCHOLOGY" was applied, "INFLUENCE"(psychology), "SIMPLICITY", "INCONGRUITY", "SELF-INTEREST", "CONFIDENCE" and "EMPATHY" making his article persuasive to read. I like when he applied the "FAST FACTS" having the creativity to develop these facts really stood out to me. Kevin did a great job of gaining his readers to really engage into the meaning of SPICE and fully understand it in our own point-of-view.
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ReplyDeleteDutton's article was very easy to read and follow. i like how he followed some of the factors of SPICE throughout his article, providing both a working example and using it to persuade us (the readers) as well. The mentioned of different studies under each definition for each word of SPICE really enhanced his definitions/argument and made me believe him more I guess. As I read, they just made sense.
ReplyDeleteSimplicity and Empathy are the two elements in SPICE that really work to persuade me and they are the two that I find myself using most of the time to persuade others.
ReplyDeleteI think that the author exaggerates the power of incongruity in the example of the man cussing out the complaining flyer. I have never been a fan of using humor to put down an opponent and make them look bad. When humor is used in this way I find it to be more rude than something which is supposed to distract me and get me to think another way. I would not be convinced that I should ignore the complaining customer's opinion and think that he is being an "A * *HOLE" to the flight attendant. I do not have the sense of humor that would make this particular use of humor persuasive to me. I could not imagine that the flight attendant really brushed off the opinion of the complaining flyer after hearing another flyer cussed the complaining flyer out.
Dutton described the powers of persuasion or "supersuasion" throughout his article very nicely. I like his style of writing; how he brought up twitter and facebook and worked his examples and explanations with those two big sources. As a reader I felt like he grabbed my attention with his writing style along with his relatable and humorous examples. I also found his "SPICE" acronym to be quite effective and entertaining and he organized the explanations of each part of that acronym thoroughly as well. Not only does Dutton appeal to his audience with his writing style but he supports his opinions and examples with credible sources; for example, he mentions psychologist Rober Cialdini of Arizona State University "has spent his entire career observing influence techniques not just in the lab but in the real world" to further support his own 'supersuasion' theory.
ReplyDeleteAs most people have already mentioned, I found this reading to be rather easy to read as well. However, I think Nesa brings up a great point in that the reading becomes somewhat scattered with its thoughts, especially towards the end. Dutton keeps his thoughts very structured and organized while explaining the components of the SPICE model as he explains each letter one by one. After this methodical explanation, Dutton seems to jump around erratically without any rhyme or reason. He refers back to the importance of humor with a weak story and an underdeveloped thought. Then Dutton presents three random “Fast Facts” and later finishes the story with new core principles that had yet to be discussed in any manner. Dutton writes in a simplistic manner that is easy to follow, however, he seems to lose all focus after explaining his SPICE model as he randomly hits different points. I also think that Dutton could have done a better job with the examples that he provided throughout the piece. The anecdote he provides about the man on his plane left me somewhat confused at first. After rereading, I understood his intended point, however, I would have chosen a more effective and clearer story to introduce my piece.
ReplyDeleteLike the rest of the class, I agree how his article was very easy to read. It was short, fun and enjoyable. It makes a bigger impression on me because we are in a rhetorics class and this article can apply to all of us. Here Dutton is laying out for us the secrets of persuasion and all we need to do is practice, practice, practice in order to get better at this art. As students, we can try to learn this and better our skills. However, like he also mentioned, everyone has a spectrum of talent that we are just better at some things than others and worse at some things than others. I believe we can increase our power of persuasion to some point only if we do not have the innate talent. We can’t forever be analyzing every sentence that comes out of our mouth or think before we speak to some in an argument. To me, there’s just a limit to how far one can go if not born with the talent.
ReplyDeleteAn element of Kevin Dutton's style which I found unique was his use of censored expletives, and caps lock to express a point of view of a character in his story. We don't often read articles with curse words or entire sentences of capitalized text. They are abrasive and most times don't fit with the main idea and style of texts we study because the audience does not expect this type of expression. This style of writing fits in with the point Dutton is trying to make, regarding the use of surprise to persuade an audience swiftly. IF YOU DONT F----N' AGREE THEN YOU CAN EAT MY C--K. Anyone disagree? I didn't think so.
ReplyDeleteDutton's article was very easy to read. The examples that he brings are very convincing and interesting. The example of the recipes (with different fonts) offered to students stood out to me because I can definitely relate to it. I tend to do worse on ridiculously hard exams with unusual fonts/format (DUH).
ReplyDeleteI also really liked his emphasis on the power of humor to make an argument persuasive and I like how he offers scientific explanation about the brain to explain why humor is so effective. He even uses humor in this specific article to make it persuasive. Also, the summaries of the important points throughout the reading help connect the dots better. I feel like he is using commoratio to express the significance of specific points of his argument.
I find his writing stlye "interesting" as he uses lots of quotation marks and shows lots of conversations in his article. It makes his writing easier to read and follow and thus it is more casual. And also as he uses lots of quotation marks he makes it effective to put emphasis on certain words and phrases as they constitute an important part in his sentence. I also found it intriguing that he made his point clear by making up an abbrieviation SPICE which gives readers a strong impression.
ReplyDeleteI agree with Abbey. It was very interesting to see how the exact same wine produced such different chemical activity in the brain… just because of a label on the bottle. The article was well organized – and of course – there was a lot of repetition. Along with that, the author simplified each key point into a small summary at the end of the article. After having read this article, I’m more aware of the effects labels and brands have on people.
ReplyDeleteI agree with Imelda that this was a very fast and easy read. The quote she stated at the end of her blog stuck with me while I continued to read the article. I believe it sums up his argument. Persuasion needs to be quick, appealing and needs to stick with whomever you are trying to persuade. It was interesting to read about the differences on how people perceived the taste of the wine just based on the price and look of the bottle. Sadly, I believe I fell for this trick as well. This summer while in Germany, my family and I went on a wine tour through a Vineyard. Conveniently located next to the wine you tasted was both the description and price. Thinking about it now, the bottles that were more expensive and had a lofty description were somehow SO much better than the cheaper ones. Not once did it cross to mind to think – How is this possible when all the wine we were drinking was coming from the same place? Of course, when choosing what wine to buy, I'm sure everyone can guess which one we bought. I wish I could go back and scream into my ear, “ASHLEY DO NOT BE A SUCKER TO THE LABEL!” Sadly, my family and I were suckered into buying the perceived, "better" more expensive wine.
ReplyDeleteDutton's article was interesting and well structured, but at times a bit scattered. It was difficult to see how some of the examples were completely relevant to his argument. When he started off talking about what incredible talents and masters these "supersuaders" are he was building up to an example of such a person, but his example kind of fell flat for me. The man in the airplane who cussed out the other passenger who was complaining about the food wasn't exactly the kind of awesome example I was expecting. Effective? I think NOT. The author then went on to say that this "connoisseur of curses" saved everyone from an awkward situation by "uniting biology, psychology and neuroscience" (presumptuous much?) I thought this was a bit overdone and almost giving too much credit to the man in the example. I am sure that some level of psychology was involved because the man was just annoyed at hearing the other passenger complain about the food, but he wasn't consciously thinking about how his outburst would involve evolutionary biology and neuroscience. But as I continued reading on I understood better about how it was relevant, and how it was the simplicity and incongruent, unexpected humor that made it work. I don't see how the man in the example really used this tactic to persuade anyone about anything, and for me it wasn't a very effective example to start off with. But moving on from there, the other examples and studies he mentioned were all very interesting, so I think if he had explained SPICE a bit before the example of the man on the plane the article would have had a more effective beginning.
ReplyDeleteAs most people have already mentioned, I found this reading to be rather easy to read as well. Dutton keeps his thoughts very structured and organized while explaining the components of the SPICE model as he explains each letter one by one. He uses a structure that is organized, methodical, and logical. I also think that Dutton could have done a better job with the examples that he provided throughout the piece. His example for the importance of confidence was an intriguing one, however, I didn’t see a strong correlation between his example and the importance of confidence in “supersausion.” Despite the strength of the example itself, I found the relationship to what he was trying to prove to be weak, unclear, and somewhat forced.
ReplyDeleteIn the article, The Power to PERSUADE, Dutton describes what it is to be a master of “supersuasion.” He uses the acronym SPICE- Simplicity, Percieved self-interest, Incongruity, Confidence, and Empathy to represent the factors that build toward supersuasion. Dutton, in fact, uses elements of SPICE in his own writing to persuade you about this technique. He uses humorous examples, colloquial writing, and confidence in his writing. Question: Does this approach persuade you?
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